Toyota became the world's largest automobile manufacturer in a short period of time, competing against long established giant rivals like GM, Ford and Daimler Chrysler. this mega feat of an achievement was possible because while the giants were sleeping like a monster, Toyota was creeping like a snake. for the Asian company soaked in oriental philosophy, nothing is too small for improvement. winning or leading by innovation is one approach that still holds true but in a booming consumer market, it is just one another approach. for a global market place, innovation alone will not be the bread winner. constant improvement on a day-to-day basis on every aspect of the business is the secret of the trade that has made Toyota the ultimate winner so far.
while GM and Ford are shutting down their factories, Toyota is opening up new ones. innovation is necessary but does not always happen in a scale large enough to out beat competition and offer affordability to customers. GM concentrated on bringing out newer models every few years and introduced different segments of cars. they failed to improve and improvise their already released models. Toyota meticulously came up with improved versions of each car they provided in a particular segment and earned the trust of customers. this concept ensures the customers that their car company is here and will provide full customer service by their constant upgrades. will you buy a windows PC if Microsoft stopped providing upgrades?
this concept of constant improvisation and improvement applies to other industries like semiconductor and chip making companies too.
(this blog is going to be a part of a series called " Episodes With Ron"...plan to follow up on this soon)
while GM and Ford are shutting down their factories, Toyota is opening up new ones. innovation is necessary but does not always happen in a scale large enough to out beat competition and offer affordability to customers. GM concentrated on bringing out newer models every few years and introduced different segments of cars. they failed to improve and improvise their already released models. Toyota meticulously came up with improved versions of each car they provided in a particular segment and earned the trust of customers. this concept ensures the customers that their car company is here and will provide full customer service by their constant upgrades. will you buy a windows PC if Microsoft stopped providing upgrades?
this concept of constant improvisation and improvement applies to other industries like semiconductor and chip making companies too.
(this blog is going to be a part of a series called " Episodes With Ron"...plan to follow up on this soon)
1 comment:
who is ron?
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